Department Performance Audit (Sales, Marketing, Operations, Accounting)
A financial lens on every department in your business — so leadership, sales, marketing, ops, and accounting all row in the same direction.
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Internal Control
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Accuracy
Operational Efficiency Gains
SOX Framework Testing
Corporate compliance control validation
GAGAS Audit Standards
Government performance review alignment
OSHA DOL Compliance
Workplace operational policy verification
Recognized by the best
Our Featured Clients
Here are some of the clients we have empowered to forge ahead with confidence
Nancy - Vintage Charm
"We can't speak highly enough about Frak Finance. Their customized CFO services
have transformed the way we manage our retail business. Their team took the time to understand our industry, challenges, and goals, allowing them to provide tailored financial strategies that have significantly improved our profitability. Their insightful analysis of our financial data has given us a competitive edge, and their responsiveness to our needs has made them an integral part of our strategic planning. Working with Tom has been a game-changer for our business."
Mark Oden - BIM Designs
"Frak Finance has worked with BIM Designs, Inc. from June 2022... as a Fractional CFO.
During this time, Tom brought his extensive financial and people management expertise to support rebuilding our finance organization from the ground up while the firm transitioned out of a startup mindset and into a mature organization. Tom would excel in an organization where leaders hold themselves accountable and own true to their commitments, needs are explored and clearly stated, and collaboration is considered paramount."
Dhruv Singh - Aktivate
“I recommend Frak Finance for any early-stage, high-growth company that needs a smart,
reliable team who has done it before and can get things done well and quickly, all with a smile on their face. Tom sees the big picture as a founder/investor himself. He can also understand the details quickly as a prior operator. I personally threw Tom in the deep end to build our financial model prior to our 10MM+ raise with little guidance on the eve of a holiday weekend (it was a pre-emptive opportunity). Tom delivered in the face of this aggressive deadline with a smile on his face.”
Jeff August - August Medical
“What Frak Finance has really done for me is give me time back to spend with my family
and clarity around how my business is really performing. They cleaned up our books, built a proper chart of accounts, and completely changed the conversation with my accountant by providing structured, reliable books. Even when things feel messy on my end, I know the financial foundation is solid — and that’s been huge.”
Adam Elias - WhirlyBall
“I needed a solution that was cost effective but high quality and high caliber.
So that's where Frack comes into mind because... Level of attention and care and transparency. They take care of what your needs are and they tailor it exactly to what your business requires. You're not just hiring Frack, you're hiring an entire team of experts and you're not just getting this one individual on your team, you're getting our entire network."
Performance Audits
Align Every Department Around Measurable Business Performance
Your teams are working hard, but are they aligned around the same financial goals? Frak Finance connects operational activity with financial performance across sales, marketing, operations, and accounting to uncover inefficiencies, benchmark results, and identify opportunities for smarter growth.
Performance by Department
One Team, One Direction
KPIs With Ownership
From Departmental Data to an Aligned Performance Playbook
We listen first, benchmark second, and build a playbook your team actually buys into.
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Stronger departmental accountability through structured performance benchmarking methodologies
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Improved operational transparency across finance, sales, and marketing divisions
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Audit documentation aligned with internal governance and reporting protocols
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Lower compliance exposure through corrective action implementation strategies
What Changes After a Performance Audit
A department performance audit gives leadership the visibility and accountability framework to manage every function in the business with real data.
Every Department Aligned to Company Goals
Sales, marketing, operations, and accounting all operating from a shared set of KPIs tied to the same company-level objectives.
Data-Driven Decisions Across the Business
Leadership makes investment, hiring, and resource allocation decisions backed by actual performance data, not estimation.
Team Accountability Without Micromanagement
Every department lead owns their metrics and reports against them on a consistent cadence. Accountability becomes a system, not a personality.
Operational Clarity That Supports Growth
When every department’s performance is visible, scaling becomes a function of data — not guesswork.
Turn Your Department Performance Into Clear Next Steps
We review how each department supports revenue, margin, workflow, and decision-making, so leadership can see what is working, what is wasting resources, and what needs to change.
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Comprehensive Audit Report
A detailed assessment of each department’s performance with benchmarks, findings, and a prioritized action plan.
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Financial Dashboard or Reporting Template
A centralized view of department-level KPIs that leadership can use for monthly or quarterly reviews.
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Custom KPI Framework With Ownership
A set of north star metrics for each department, each with an assigned owner, benchmark, and reporting cadence.
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Implementation Roadmap
A prioritized action plan with timelines, owners, and milestones — so the audit findings translate into real operational change.
Case Studies
Our Featured Projects
Real outcomes from businesses that used department-level data to improve company-wide performance.
INDUSTRIES WE SERVE
Partnering with Businesses Across Every Sector
Every industry has different departments, different KPIs, and different benchmarks. We bring the right framework for yours.
Benchmark Department Performance
Align Leadership, Operations, & Finance
About Frak Finance
We’re Operators Turned CFOs Who Get What You’re Building
With over 20 years of experience, we’re the CFOs who’ve actually built, scaled, bought & sold businesses. Now we guide yours.
We are Always Dedicated to our Work
Are Leading Consultants that you can Trust
“We don’t tell people how they should be benchmarked. We listen, understand what’s most important, and help them build a playbook to achieve it.”
— Tom Dillon, CFA
Founder, Frak Finance
backed by principal-level expertise
From Department Activity to Business Impact
A department performance audit at Frak is backed by our full bench of CFOs, controllers, data analysts, and industry specialists who bring expertise across every function we audit.
Cross-Functional Expertise
Sales, marketing, operations, and accounting each get assessed by professionals who understand that specific function, not a generalist guessing.
Principal Oversight
Every performance audit is supervised by Frak’s senior leadership. Findings are reviewed, validated, and delivered with CFO-level analysis.
Actionable Follow-Through
Need a fractional CFO to implement the findings? A controller to fix the accounting processes? The bench is already built. You act on the audit without starting over.
Lifecycle Continuity
The performance audit is often the entry point. From there, clients scale into ongoing KPI monitoring, FP&A, cash flow management, or exit planning, all under one roof.
Scaling, Acquiring, or Preparing to Sell? Let’s Talk.
Run Your Business on Numbers You Can Trust.
Looking to have a real conversation about your numbers? Book a call today to discuss the gaps standing between you and your goals.
A Strategy Call With Senior Leadership
Honest Read Of Where You Stand Financially
Clear Next Steps, Scoped To Your Situation
Call Us Support 24/7: (312) 685-1627
Call Us Support 24/7: (312) 685-1627
View All Consulting Office Locations
View All Consulting Office Locations
Schedule a Free Consultation
Frequently Asked Questions
Straight answers for business owners considering a cross-departmental performance review.
How is this different from a traditional financial audit?
A financial audit is a compliance exercise — it confirms your numbers are accurate and your reporting follows standards. A department performance audit is an operational assessment. We evaluate how each department performs, where KPIs are missing, how performance connects to financial outcomes, and where there are opportunities to improve. It’s about making every department more effective, not just confirming the numbers add up.
Do you come in and impose KPIs on our team?
No. That’s the opposite of how we operate. We work with each department head to understand what matters most to their function and then help them define the KPIs they’ll own and report against. The team buys in because they helped build the framework. We bring the financial expertise and industry benchmarks, your team brings the operational context. The playbook is built together.
Do we need to audit all four departments at once?
No. Many clients start with one or two departments where visibility will create the most immediate value, typically sales and accounting, or marketing and operations. The audit can expand to additional departments as leadership sees the impact of structured performance data. We scope the engagement to match your priorities and budget.
What happens after the audit is complete?
You receive a comprehensive report with findings, benchmarks, a KPI framework, and a prioritized implementation roadmap. Many clients choose to transition into a recurring KPI monitoring cadence where Frak helps track department performance monthly or quarterly. Others use the audit as a springboard into fractional CFO advisory, FP&A, or cash flow management. The audit is the foundation, how you build on it is up to you.
Blogs & Insights
Performance strategy and KPI knowledge for founders who manage multiple departments
27
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What Happens When You Don’t Plan Your Exit Until It’s Too Late
Owners who wait until they're "ready to sell" are already too late. Owner dependency, untransferable…
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The Financial Roadmap Every SMB Owner Should Be Following Right Now
A clean exit doesn't happen at the negotiation table. It happens in the five years…
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Why Your CPA Can’t Help You Sell Your Business
Your CPA files clean returns. They don't normalize EBITDA, manage diligence, or prepare buyer-ready financials.…
23
Apr
Your Revenue Is Growing. So Why Are You Always Broke?
Revenue growth and cash flow are not the same thing. Stretched receivables, inventory bloat, and…
27
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Quality of Earnings Report: Why Every SMB Buyer & Seller Needs One
The P&L tells you what was reported. The QoE tells you what the business actually…
— BUILT TO EXIT —
Monthly Finance Briefings to Grow, Acquire, or Exit Your Business
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Finance and accounting leadership for privately held businesses at every stage. Ready to see what the right financial partner changes? Get in touch with Frak Finance today.